AEG
AEG Global Partnerships
AEG Global Partnerships signed a comprehensive and expansive partnership with Spectrum for properties including Staples Center, L.A. Live, Dignity Health Sports Park, the Kings and Galaxy. It also negotiated the 10-year naming-rights agreement with Dignity Health for the Chargers’ and Galaxy’s home stadium.
CAA sports
CAA Sports
CAA brokered a deal between Formula One and Amazon, MSG’s sponsorship and marketing deal with PepsiCo, and the Warriors’ deal with Verizon to be a founding partner of the new Chase Center. CAA also negotiated a deal to keep Pizza Hut as the official pizza of the NCAA through 2020-21.
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Endeavor
Endeavor helped broker the UFC’s multiyear media rights deal with ESPN and its pay-per-view deal with Amazon and a multiyear deal between Serie A and ESPN to broadcast matches in the U.S. It also brought “Fortnite” to Banc of California Stadium for its first celebrity pro-am and launched the game’s first World Cup.
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Excel Sports Management
Excel signed on and completed work for two NBA jersey patch deals: the Bulls’ five-year deal with Zenni and the Rockets’ five-year deal with ROKiT. It was retained by the Celtics to secure a new jersey patch sponsor for the 2019-20 season.
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Legends
Legends was named the sponsorship sales agent for the U.S. Olympic and Paralympic Partners, the joint venture between LA28 and the U.S. Olympic Committee, and made a big splash in the facilities space as the LAFC owner’s representative for a host of services at Banc of California Stadium, which opened in April 2018.
Oak View Group
Oak View Group
OVG renewed agreements with all 28 members of its Arena Alliance and extended its deal with Walmart across 21 arenas and 26 professional sports. It signed on to support the NHL’s sponsorship sales in Europe, including the Global Series games, and worked with Minnesota United to sell sponsorships at its new stadium.
