Best in Sports Media
Super Bowl LIII capped a big year for CBS, which reached a long-term extension for the PGA Championship, Navy football and Conference USA. There were also solid audience gains for the NFL, golf and SEC football and the launch of the streaming service CBS Sports HQ.
The network successfully launched ESPN+ and acquired a host of properties and new programming for the service. ESPN saw gains for “Monday Night Football,” U.S. Open Tennis Championships, MLB and NBA regular season and Finals, and acquired rights for key properties including the PGA Championship and the UFC.
Big moves over the last year helped position Fox Sports as a leader for live event rights. Added to the portfolio were “Thursday Night Football,” the PBA and WWE. An early long-term extension with MLB was also struck, while Fox went to Russia for its first FIFA World Cup.
NBC Sports Group
NBC continued to generate large audiences for its key properties, including “Sunday Night Football,” the NHL, Triple Crown horse racing, Notre Dame football, the Premier League and the PGA Tour. The network also set a Winter Games record with $920 million in ad sales for the Pyeongchang Olympics.
As its “Inside the NBA” continues to be a leader for all studio shows, Turner took on new ventures with the UEFA Champions League, enhancements for NBA League Pass and content for B/R Live. Turner also continues strong work with properties such as March Madness, ELeague and MLB’s postseason.