Sports Event of the Year
2019 NHL All-Star Game
Members of the U.S. women’s national team stole the show, becoming the first women to participate in the event, including Kendall Coyne Schofield joining the field for the Fastest Skater competition. The game also showcased new puck/player tracking technology, which can be used for legalized sports betting.
100th PGA Championship
Strong ticket sales and attendance led to higher revenue and delivered the highest-rated PGA Championship since 2009. The tournament used the St. Louis market to its advantage by honoring baseball hall of famer Ozzie Smith and by sponsor Budweiser activating with its famous Clydesdales.
Bank of America Roval 400
The innovative style and impressive construct of the 1.5-mile road course-oval hybrid at Charlotte Motor Speedway opened NASCAR’s playoffs in exciting fashion and led to strong attendance, revenue, corporate spending and ratings.
Super Bowl LIII
Atlanta used Super Bowl LIII to establish itself as a world-class host city, with the impressive Mercedes-Benz Stadium as its crown jewel. The walkability of Super Bowl week festivities and the strong numbers across the board made the NFL’s marquee event a success.
U.S. Open Tennis Championships
The redesigned branding and updated facilities helped draw record attendance, ticket and merchandise sales and overall revenue for the tournament. Strong ratings also meant many fans at home watched as Naomi Osaka announced herself as tennis’ newest star.