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Volume 22 No. 32
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Best in Event and Experiential Marketing

Photo: getty images

CSM LeadDog

CSM LeadDog helped new client Aon launch and execute its inaugural partnerships with the PGA Tour and LPGA through the Risk Reward Challenge and created a two-day USTA U.S. Open Experience to celebrate the 50th anniversary of the tennis event, drawing over 100,000 attendees.

Photo: Phil Ellsworth / ESPN Images

Endeavor Global Marketing

Endeavor led the creation of the #ESPNBillboard challenge, where fans of CFP semifinalists lived atop a billboard in San Jose for 13 days, with the Clemson and Alabama fans remaining there through the championship game. Its work on the UFC 25th anniversary tunnel and mosaic engaged fans through a mobile tour and across social platforms.

Photo: Jensen Larson

Engine Shop

Engine Shop helped design and produce Major League Soccer’s Digital HQ at MLS All-Star Weekend and oversaw the eMLS All-Star Challenge and tournament. As the integrated agency for Mercedes-Benz, it led fan engagement at Atlanta United and Falcons games and other events at Mercedes-Benz Stadium.

Photo: Courtesy of GMR Marketing

GMR Marketing

GMR worked with Visa for the FIFA World Cup in Russia, leading their Look of Football program and Consumer Program for 3,000 of the company’s cardholders. The firm also hit the road with the Lambeau Field Live touring experience and the Big Taste Grill SEC Tour for Johnsonville Sausage around the Southeast.

Photo: Intersport

Intersport

Intersport saw growth in year two of the U.S. Marine Corps’ Battle Won Academy and evolution of the Semper Fidelis All-American Football Game into an experiential program and leadership summit. It also led Buick’s experiential activations across the Final Four, other NCAA championships and Michigan State football.

Photo: Courtesy of Wasserman

Wasserman

Wasserman created a two-day fan festival in Miami for new client Formula One to engage spectators screening the U.S. Grand Prix. The event brought in 88,500 total attendees. The agency also worked with Target on activation surrounding the MLS All-Star Game in Atlanta and with Air Canada during the Pyeongchang Winter Games.