Best in Corporate Consulting, Marketing and Client Services
CAA Sports came out on top of the most competitive pitch of 2018 when it landed Pizza Hut. The agency also added Constellation Brands and Google to a roster that includes Bose, JPMorgan Chase and Tissot, and it acquired Momentum Sports China to expand globally.
Endeavor Global Marketing
Endeavor partnered with Bud Light and the Cleveland Browns on the “Bud Light Victory Fridges” around the city that automatically unlocked the moment the Browns ended their losing streak that dated to 2016. Its new clients include Audi, Coca-Cola, Papa John’s and T-Mobile.
Momentum launched a first-of-its-kind cognitive intelligence platform when it partnered with IBM Watson to create MomentumBi. The platform uses AI to help clients such as American Express, Chevron and Verizon understand their consumers in ways never before possible.
At the World Cup in Russia, Octagon guided Anheuser-Busch InBev, Hublot and Kia through experience-led campaigns, such as the takeover and transformation of the Intercontinental Hotel Moscow into the Bud Hotel. The agency also helped forge the multiyear Cisco-USGA global partnership.
Scout Sports and Entertainment
Scout negotiated a partnership between Buffalo Wild Wings and DraftKings that resulted in a Thursday night fantasy contest, co-developed the concept to include Conor McGregor in Burger King’s new Spicy Crispy Chicken Sandwich product launch campaign and secured an MLB partnership for Geico.
Wasserman guided Samsung into the world of esports in 2018 by landing “Fortnite” legend Tyler “Ninja” Blevins to help launch the Note 9. It also facilitated collaborations between Xbox and the 76ers and made AT&T the official telecommunications and mobile gaming partner of the ESL.