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Volume 22 No. 19
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Complexity to debut next-gen esports training facility

Complexity Gaming this week opens its GameStop Performance Center at The Star in Frisco, Texas, where the organization has built what it believes is the most advanced esports training facility in the world.

Complexity, backed by Dallas Cowboys owner Jerry Jones and real estate investor John Goff, has not disclosed how much the venue cost to build or how much GameStop agreed to pay for naming rights to the facility, which fits into the broader mixed-used development owned by the Cowboys.

Among the features of the 11,000-square-foot venue are training rooms, video walls, a replay room for reviewing tape, a “mind gym” for cognitive training and low-impact physical training like yoga, a MillerCoors-sponsored players lounge, conference rooms, office space and content bays.

The GameStop Performance Center at The Star is akin to stick-and ball leagues’ training centers.
Photo: complexity gaming

“This is a pivotal point in our long history in esports,” said Jason Lake, founder and CEO of Complexity. “This was one of those intangible dreams that was never going to become tangible, so it’s going to be a bit emotional for me [to cut the ribbon] on some levels.”

Complexity competes in games such as “Fortnite,” “Counter-Strike: Global Offensive,” “Madden” and “Rocket League.”

Lake said the facility is essentially part of the third generation of esports training facilities, with the first being people playing at their houses; the second being gamers moving into gamer houses where they lived together; and the new one being much more professional and akin to stick-and-ball leagues’ offerings. For example, rather than living in a single house, Lake said Complexity’s players live in luxury apartments near The Star and can use the same gym and cafeteria as Cowboys players.

The front third of the facility is open to the public and features a lounge-type setting with large video screens to let people watch games being played. Lake said the venue’s technology includes a sound system that can pump in either white noise or canned crowd noise to replicate different situations. The replay room that will be used to help players study tape of past games features a 98-inch touch screen with a telestrator.

Complexity will hold some smaller-scale competitions at the venue but it’s not intending to hold large-scale tournaments there.

Lake said Complexity is working with local universities that have esports programs to bring their players in to train. Complexity also has a new relationship with Kobe Bryant’s Mamba Sports Academy, an athlete training center.

GameStop is integrated into the venue in multiple ways. On top of hosting events at the venue, Complexity will produce a video series of esports training tutorials for GameStop that will be distributed to TV screens at GameStop stores. Other brands integrated into the facility beyond GameStop and MillerCoors include MSI computers, HyperX gaming products and Planar screens.

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