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Volume 22 No. 7
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Slam dunk strategy for the NBA

League allows teams to sell international sponsorship rights, creating a lucrative revenue stream.
Naming-rights sponsors wanting to expand their global presence, such as Orlando Magic partner Amway, are seen as likely candidates to buy the new international rights. Photo: nbae / getty images The NBA has come up with another groundbreaking strategy to increase its global presence and b...

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