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Volume 22 No. 11
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ESPN deal with Big 12 relies on streaming content, falls short of desired value for football title games

Big 12 ADs were hoping for $20 million a pop for the conference’s three championship football games, but instead the league’s new deal with ESPN pays only $40 million total for the games in 2019, 2021 and 2023. Photo: ap images Negotiations for the Big 12’s complicated deal with ES...

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