Group Created with Sketch.
Volume 22 No. 11
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

NASCAR passes on Monster extension for new model

Monster Energy offered to extend its title sponsorship of NASCAR’s Cup Series for one additional year through 2020, sources say, but NASCAR rejected the overture because the sanctioning body is set on switching to a new tiered sponsorship model. The California-based energy drink ...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...