In The Office: CSM Sport & Entertainment

CSM Sport & Entertainment’s motorsports division recently moved into a new headquarters in Indianapolis after the agency sought out a space that was more conducive to collaboration.

The new headquarters is on Network Way in Indianapolis’ Intech Park and features an open-air setup and decor that embodies both the company’s mottos as well as the motorsports division’s Indianapolis roots. CSM moved from its older, more spread-out office in Zionsville, Ind., just outside of Indianapolis, that it used when the agency was still known as Just Marketing International.

Ashlee Huffman, general manager for the division, said the move eliminated a situation in the old office that separated some staffers from others by different floors.

“When we decided to move, our goals were to find a size that allowed us all to be on one floor, to find a location that was convenient for our people, and to find a space that was a blank canvas for us to craft as our own,” Huffman said.

CSM’s in-house design team decorated the office. A 12-foot brick wall pays homage to Indianapolis Motor Speedway, which is known as The Brickyard because of its original track surface. Graphics on another wall highlight other sporting events. Employees have access to a coffee house-style break room and work at standing desks.

Key clients for CSM include Ally, Verizon, Mazda, Mercedes-Benz, Harley-Davidson and Diageo.

“We wanted to showcase our global scale as CSM with local passion,” Huffman added.

The office space of CSM Sport & Entertainment

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A wall pays homage to The Brickyard.

Photo: all photos courtesy of csm sport & entertainment

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Conference rooms feature sports in which CSM has a presence.

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Another wall highlights CSM’s work, including with sponsor Verizon.

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A community area provides a relaxing setting.

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Open spaces allow for more collaboration.

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Desks allow employees to stand or sit.

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The saying speaks to CSM’s culture.

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