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Volume 23 No. 23
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SBJ Social Climbers: Golf

Phil Mickelson joined Instagram last November and already tops 346,000 followers.
Photo: Instagram.com/philmickelson
Phil Mickelson joined Instagram last November and already tops 346,000 followers.
Photo: Instagram.com/philmickelson
Phil Mickelson joined Instagram last November and already tops 346,000 followers.
Photo: Instagram.com/philmickelson

Phil Mickelson made huge gains on social media since joining Twitter last summer (a space previously only occupied by his hat, an account run by KPMG, one of his sponsors), and gained nearly 417,000 followers across his social channels, according to data from MVPindex measured from March 20, 2018-March 19, 2019. MVPindex is a social media valuation that offers real-time analytics on more than 90,000 athletes, entertainers, teams, leagues and brands across Twitter, Facebook, Instagram, Google+ and YouTube.

Lexi Thompson, with nearly 1 million social media followers, delivered more than $200,000 in estimated value through her partnership with Red Bull.
Photo: Instagram.com/lexi
Lexi Thompson, with nearly 1 million social media followers, delivered more than $200,000 in estimated value through her partnership with Red Bull.
Photo: Instagram.com/lexi
Lexi Thompson, with nearly 1 million social media followers, delivered more than $200,000 in estimated value through her partnership with Red Bull.
Photo: Instagram.com/lexi