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Digital Edition
Sports Business Journal issues
Volume 23 No. 40
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Status as NFL sponsor delivers big numbers for Pizza Hut

By David Broughton
March 25, 2019
What a difference a year makes in the pizza business. In our annual study that was fielded in January 2018, 63 percent of NFL fans knew that Papa John’s was the league’s official pizza, making it the most-recognized corporate partnership in sports. A few weeks later, the league and b...

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