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Marketing and Sponsorship

M-B Stadium Sees Smooth Transition With Cash-Free Model

AMB Sports & Entertainment believes there were "no hiccups" in the shift to making Mercedes-Benz Stadium cash-free during Sunday's FC Cincinnati-Atlanta United match, according to Eric Mandel of the ATLANTA BUSINESS CHRONICLE. AMB Group Senior Dir of Corporate & Marketing Communications Heather Sautter said the move to accepting only cards and mobile payments "went very smoothly" and officials are "pleased with the progress." She said that the kiosks allowing fans to exchange cash for debit cards "were utilized by less than one percent of the 70,000-plus attendees." AMB Group CEO Steve Cannon had said that the potential demand for the machines was an "unknown and that officials were prepared to tweak the number as the year goes on" (BIZJOURNALS.com, 3/12).

A CLOSER LOOK: Cannon, Atlanta United President Darren Eales and Falcons President & CEO Rich McKay prior to Sunday's game stopped by the SBJ/SBD offices and discussed the move to make Mercedes-Benz Stadium cash-free, as well as the reason they are further cutting the prices of some concessions.

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