Group Created with Sketch.
Volume 22 No. 3
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

NASCAR fully rolling out paid media effort

After years of relying mainly on house ads as the means to mass market, NASCAR is preparing to open its pocketbook in 2019 to promote the sport outside of its own programming. Under the direction of new Chairman and CEO Jim France, NASCAR has signed off on a significant paid-media spend this yea...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...