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Volume 21 No. 47
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Tony's Take: MLS sponsorship

Tony Ponturo is executive vice president of strategy for Turnkey Intelligence. He oversaw Anheuser-Busch’s marketing, media and sponsorship from 1991 to 2008.
It’s not often that you can say you were there when a major sports league was founded, but myself and many others in the industry share that privilege. Founded in 1993 and prior to the U.S.-hosted FIFA World Cup in 1994, Major League Soccer had its first season in 1996. Anheuser-Busch was ...

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