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Volume 21 No. 47
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Thinking Back, Looking Ahead: Ed O'Hara

O’Hara bids farewell to SME Branding after three decades of creating some of sports’ most memorable and celebrated marks.
After three decades in the business, Ed O’Hara says “Branding is less and less about logos and more and more about trust, likability and engagement.” Photo: SME In his 30 years with branding consultancy SME, Ed O’Hara has helped create some of sports’ most indelible logos &m...

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