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Volume 21 No. 39
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Pivotal year for esports properties

From building local franchise fan bases to attracting casual gamers, video game publishers take new approaches.
After successful launch and Grand Finals, the Overwatch League will experiment with local market games for three teams in 2019. Photo: getty images With concern growing that esports businesses aren’t monetizing their fans effectively enough, 2019 will bring a new phase of ex...

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