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Volume 23 No. 29
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MLB giveaways: Who can save attendance?

Photo: marvel entertainment

Superheroes

Marvel teamed up with 10 clubs to stage 14 events last season, handing out 105,000 bobbles, 33,000 T-shirts and 10,000 posters. New York media showed fans lining up hours before a Mets game to be one of the lucky 25,000 to receive a “Noah Syndergaard as Thor” bobblehead. And the Houston Astros sold out their game in a week after announcing an “Orbit Thor” bobblehead. Mike Pasciullo, senior vice president of marketing and communications at Marvel Entertainment, said he expects the brand to have even more activation in 2019 because additional Marvel characters will be introduced.

 

Photo: bda

The Great Hambino

Twenty clubs celebrated the 25th anniversary of “The Sandlot” at MLB ballparks this summer through a league-level partnership with 20th Century Fox. Most of those clubs invited fans to watch the movie at the ballpark, and a dozen of them offered special ticket packages that included limited-edition bobbleheads. Overall, Seattle-based BDA, MLB’s exclusive provider of premium game-day giveaways, produced 18,200 “Sandlot” bobbleheads last summer.

 

Photo: margaritaville

Parrotheads

Jimmy Buffett’s Margaritaville brand staged activations at half of MLB ballparks this summer, up from eight in 2017. Nine of those clubs offered a total of 12,500 Margaritaville-themed ticket packages, according to Courtney Griffith, Margaritaville’s marketing director of content and communications. The giveaways included hats, T-shirts and sunglasses, and the Cincinnati Reds even did a bobblehead shark.