Group Created with Sketch.
Volume 21 No. 34
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

The bait that shook up bass fishing

How Major League Fishing lured the sport’s top anglers to compete exclusively in the new Bass Pro Tour.
Major League Fishing’s strong television presence was a key selling point to anglers. Photo: All photos courtesy of Major League Fishing T hree years ago , success was pouring in for Major League Fishing and its bass fishing competitions. Its televised tournaments were the top-rated, r...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...