Research vet Gregg Liebman joins Home Team Sports

Liebman

Home Team Sports hired research veteran Gregg Liebman as vice president of sales insights and strategy, a role that will see him work more closely with research vendors. He will report to Craig Sloan, executive vice president of ad sales for HTS, and be based in New York.

“Gregg’s acumen will allow us to continue our journey in defining the special and unique behavioral attributes of the Home Team Sports fan,” Sloan said. “His insights and strategies will provide clear, defined pathways for brands to connect to this enormous, and intensely loyal, group of viewers.”

Liebman comes to HTS from NBCUniversal. He has spent the past 25 years working in research at a variety of media companies and ad agencies, including Turner, Zenith Optimedia, Doubleclick and J. Walter Thompson.