Research and Ratings
Gatorade scores 12-year high for NBA sponsors
League’s official sports drink correctly pegged by 60% of fans. Former partner McDonald’s still outshines Taco Bell, while State Farm continues hot streak.
Tony Ponturo is executive vice president of strategy for Turnkey Intelligence. Previously, he spent 26 years at Anheuser-Busch, overseeing the company’s marketing, media and sponsorship from 1991 to 2008.