They are the executives everyone wants to get in front of, get to know and get to pitch. They are the executives challenged with positioning their brands with the right sport and getting the most out of their partnerships. They are the executives using the power of sports to build and define their brands.
The 48 individuals from 39 companies highlighted in the following pages have made a true investment in sports, which has allowed their brands to develop deeper relationships with consumers, while growing market share. From naming rights, to digital and social media content, event and experiential marketing, and creative advertising that captures the imagination of consumers and sports fans, these brand-side executives show how effectively sports can reach diverse audiences.
The individuals and brands chosen by the SBJ staff represent a wide variety of business sectors but they share a common commitment to sports sponsorship and marketing.