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Volume 23 No. 13
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The Market

A measured look at this week’s holdings
Photo: Getty Images
Photo: Getty Images
Photo: Getty Images

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Squad Goals

After years of pleading by fans of the original for a new version, last week came news that “Space Jam 2” will become a reality. LeBron James will join Bugs Bunny and friends in the next installment of the 1996 movie that starred Michael Jordan and the Tune Squad playing basketball against the Monstars.

 

 

 

 

Sell

Rough Fore-Mat

The FedEx Cup Playoffs will get a makeover in 2019, with fewer events and an extra $35 million in bonus pool money, but its new scoring system for the year-end Tour Championship — in which the points leader starts the event at -10 — means the player with the lowest actual score at that event may not win it, a move sure to confuse and anger some fans and players.

 

Hold

Last Call?

Anheuser-Busch InBev has reached marketing deals with the MLBPA and NBPA that will allow players to take part in beer advertising. Macrobrews have lost business to microbrews and spirits, giving this move that reverses 50 years of unofficial policy to ban ads with players an air of desperation with no sure sign it will work.