Group Created with Sketch.
Volume 21 No. 22
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Rainbow Warrior

Twenty years ago, Jeff Gordon drove to a record 13 wins in NASCAR’s premier series, fueling the sport to its largest period of growth. Along the way, he left a few suggestion notes in Victory Lane.
Driver Jeff Gordon scored a $1 million bonus for winning the Southern 500 in 1998, just one highlight from a record-setting season. Photo: Newscom It was a good problem to have, but Jeff Gordon jokes that he won so many races in 1998 that he starte...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...