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Volume 21 No. 39
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Constance Schwartz-Morini, SMAC Entertainment

Photo: Lily Hernandez

Ask Michael Strahan what his longtime manager and business partner Constance Schwartz-Morini is good at and he can’t give just one answer.

Constance Schwartz-Morini

Chief Executive Officer and Co-Founder, SMAC Entertainment
Born: Yonkers, N.Y.
Education: State University of New York, Oswego

“Constance has a special talent for most things. She has the ability to see things in the long term and forecast why a move today may be good or bad in the next five days to five years,” Strahan said via email. “Her ability to see a clear road map through all the glitter and muck is a gift that has helped her shape the careers of so many of our clients, including myself.”

Strahan and Schwartz-Morini formed SMAC Entertainment in 2011 as a management and production company for sports and entertainment and business projects for clients who include broadcasters Erin Andrews, Tony Gonzalez, Curt Menefee and Deion Sanders.

Schwartz-Morini started her career working at the NFL before joining Arista Records and later The Firm agency. She managed Snoop Dogg in the early years of his career and still works on projects with him, including “Snoop Dogg Presents the Joker’s Wild.”

SMAC continues to assist in the growth and evolution of a digital production company called Religion of Sports, which was co-founded by Strahan, Patriots quarterback Tom Brady and filmmaker Gotham Chopra.

Strahan is viewed as one of the biggest success stories of athletes crossing into the entertainment world, and Schwartz-Morini has been a big part of that.

“She has changed my life in so many ways,” Strahan said. “It gives me so much joy to see her success. She has earned every bit of it.”

— Liz Mullen

Getting to know...

Networking works best when: I have a tequila and club soda!
Misperception of working in sports:
That it’s all sidelines and glamour.
Woman in sports business I’d like to meet:
Kim Pegula.
Role of sports in social issues:
A big part. I applaud the NBA and how supportive and involved they are with their players and addressing the important issues affecting their respective communities.