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Volume 22 No. 35
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Lara Price, Philadelphia 76ers

Photo: @Sixers / Alex Subers

Lara Price

Chief Operating Officer, Philadelphia 76ers
Born: Wichita, Kansas
Education: Colorado State University

Philadelphia 76ers Chief Operating Officer Lara Price has spent more than two decades working in the team’s front office. So, when Sixers owners Josh Harris and David Blitzer last year created a new holding company that puts the Sixers, New Jersey Devils and Prudential Center into a single entity, Price was more than ready to help lead the transition.

“It’s been a little over a year now since we announced the formation of Harris Blitzer Sports & Entertainment, which was a major undertaking,” Price said. “I think we did a really good job in the execution. Our goal was to set HBSE up for growth, and we were able to implement the structure that we have now that will allow us to grow and acquire new entities. Being part of the team that created and helped to craft that structure is one of the most exciting projects of which I’ve been a part. We have a big future ahead.”

Price also played a major role in the development of the Philadelphia 76ers Training Complex that opened in September 2016 in Camden, N.J., and she oversees the operation of the Delaware Blue Coats, the 76ers’ NBA G League affiliate.

“I always look at change as an opportunity,” she said. “It’s in our DNA. We don’t like the status quo — we are push, push, push, go, go, go — and that’s exciting to me; there are opportunities there.”

— John Lombardo

Getting to know...

Attributes I look for when hiring: (1) Intellectually curious, (2) are good teammates, and (3) have the hustle and drive to outwork everyone else. The formula is similar to any teammate I’ve ever played with or against on a basketball court — the best teammates have a mix of poise and tenacity, but they put the team first.
Misperception of working in sports:
There is an “offseason.”
Proudest professional achievement:
From an executive standpoint, creating and supporting the framework for the creation of Harris Blitzer Sports & Entertainment has been professionally satisfying; while the work we do to support our local communities and create lasting change is incredibly personally satisfying.
I wish I’d known at my career’s start:
If you are invited into the boardroom, your voice is meant to be heard. I have had tremendous mentors in this industry who taught me this early in my career, but the earlier we realize this — as young executives or as women — the more perspectives and diversity in thought we will add to the conversation.