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Volume 21 No. 22
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World Equestrian Games expect big numbers

Event near Charlotte sees an opportunity to appeal to more fans because of its multiple disciplines, expects more than 300,000 people to attend in person.
The event sold presenting sponsorships for each of its eight competitions instead of one overarching deal. Photo: Getty Images The 2018 FEI World Equestrian Games take place this week in North Carolina, and event organizers have drummed up more than 30...

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