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Volume 23 No. 34
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Sponsors go deep with NFL plans

Incoming partners Pizza Hut, Sleep Number top list of sponsors activating heavily around the league this season
Taking over for Papa John’s, Pizza Hut is quickly tapping into its NFL relationship. New NFL corporate patrons Pizza Hut and Sleep Number lead a parade of league sponsors kicking off their activation this week as the season begins. Thirty-two sponsors and licensees are activating, accord...

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