People and Pop Culture
‘Red’s House’ brings it all together for the Celtics
New practice facility at Boston Landing also home to New Balance global headquarters.
The Boston Celtics this summer opened a 70,000-square-foot practice facility at Boston Landing, a 15-acre, mixed-use development on the border between Allston and Brighton that’s also home to the New Balance Athletics global headquarters and the practice arena for the Boston Bruins.
The facility slants out to the edge of the Massachusetts Turnpike, where a 40-foot glass wall overlooks practice courts and replicas of the Celtics’ 17 NBA championship banners.
The facility is named after famed longtime Celtics general manager and team president Arnold “Red” Auerbach, who also mentored New Balance Chairman Jim Davis. “The Auerbach Center will be the foundation on which future great Celtics teams will be built,” said Wyc Grousbeck, Boston Celtics governor and managing partner, in a statement.
The Auerbach Center — also called “Red’s House” — features two full-size parquet floor basketball courts, a hydrotherapy room with a 40-foot exercise pool and float tank, a medical exam room with GE Medical Imaging equipment, and a sports science lab to gather data on players’ performance.
Davis spearheaded the vision for Boston Landing and the 15-acre former stockyard that now features retail such as a New Balance flagship store, restaurants such as Rail Stop, a new commuter rail station, future office space for Bose Corp., Proteostasis Therapeutics, Roche Diagnostics and Mass Innovation Labs, and nearly 300 apartments.
The project team for the Auerbach Center includes NB Development Group, Elkus Manfredi Architects, John Moriarty & Associates General Contractors and BR+A Engineering.
Catherine Carlock is real estate editor at the Boston Business Journal, an affiliated publication.
Auerbach Center slideshow:
1/20
The 70,000-square-foot practice facility looks out over the Massachusetts Turnpike west of downtown Boston.
Photo: W. Marc Bernsau / Boston Business Journal 
2/20
Massachusetts Gov. Charlie Baker at the grand opening of the facility at Boston Landing.
Photo: W. Marc Bernsau / Boston Business Journal 
3/20
Front entrance at the new Auerbach Center at New Balance world headquarters.
Photo: w. marc bernsau / boston business journal 
4/20
Old Boston Garden seats in the entrance.
Photo: w. marc bernsau / boston business journal 
5/20
Kitchen space at the new facility.
Photo: w. marc bernsau / boston business journal 
6/20
Cigars and boxes of chocolates were given out at the grand opening.
Photo: w. marc bernsau / boston business journal 
7/20
Barbershop services.
Photo: courtesy of the boston celtics 
8/20
Players lounge within the practice facility.
Photo: courtesy of the boston celtics 
9/20
Photo: courtesy of the boston celtics 
10/20
Photo: courtesy of the boston celtics 
11/20
Photo: courtesy of the boston celtics 
12/20
Locker room
Photo: courtesy of the boston celtics 
13/20
Photo: courtesy of the boston celtics 
14/20
The facility includes a hydrotherapy room with a 40-foot exercise pool and float tank.
Photo: courtesy of the boston celtics 
15/20
Photo: courtesy of the boston celtics 
16/20
The center features expanded strength and conditioning rooms, including training and recovery facilities.
Photo: courtesy of the boston celtics 
17/20
Photo: courtesy of the boston celtics 
18/20
Photo: w. marc bernsau / boston business journal 
19/20
Photo: courtesy of the boston celtics 
20/20
The center features two full-size parquet basketball floors.
Photo: w. marc bernsau / boston business journal PREVIOUS
NEXT
