Courtesy of Bud Light

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A-B’s NFL Marketing

Bud Light will supply a Victory Fridge full of free beer to 10 Cleveland bars that can be unlocked if the Browns — who have one victory the past two seasons — win a game this year. Those are good odds and it earned major media buzz for A-B.

Sell

Vancouver Canucks

For the second straight year, the Canucks will have no games air on NBC, according to the schedule the network released last week. The Canucks are the only one of the NHL’s 31 clubs to be blanked two years in a row.

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Hold

BodyArmor

Despite Coca-Cola’s minority investment and its marketing and distribution chops, the sports drink has less than 5 percent market share, a long way from Gatorade’s roughly 75 percent.