Group Created with Sketch.
Volume 21 No. 17
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

LA28 marketing arm targets $2.5B in sponsorship

Casey Wasserman, with IOC President Thomas Bach when L.A. was awarded the Games last year, says LA28 is confident in its budget projections. Photo: Getty Images T he marketing arm of Los Angeles 2028 will launch operations this we...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...