New name, new digs for BSE Global

When the parent company of the Brooklyn Nets and the Barclays Center moved headquarters in May, it did so looking to accentuate its rebrand from Brooklyn Sports & Entertainment to BSE Global, and to highlight its urban environment. 

The new headquarters is a floor below the Nets’ practice facility, occupying 70,000 square feet within a 100-year-old Industry City, Brooklyn, warehouse. Highlights include an entrance lobby with a 63-by-9-foot “living green wall” of plants, a coffee bar, a town hall meeting space, dramatic views of the New York Harbor and lower Manhattan, murals from local graffiti artists, an “ideation room” and a game room. There’s also a board room with a 40-foot-long conference table.

“The vision was to bring basketball and all of our business together in a space that reflects the new brand, and promotes collaboration,” said BSE Global CEO Brett Yormark.

TPG Architecture, New York City, handled the architecture and interior design.

Guests first walk into a large living room seating area, with a full-service complimentary coffee bar, a pop-up shop featuring branded swag, and a striking media wall, not only to play live games and recaps, but also to emulate the energy and atmosphere of BSE Global’s venues.patrick e. mccarthy

BSE Global barista Kirk Eichelberger serves up a variety of coffee and espresso drinks daily in the reception area.patrick e. mccarthy

The town hall hallway features original graffiti by local artist Adam Fujita, who tagged the wall with Brooklyn neighborhoods, while a neighboring wall says “FEARLESS,” which speaks to BSE Global’s mantra of Innovate, Create, Disrupt, and Take Risks.patrick e. mccarthy

The executive boardroom features a 40-foot table cut from a single tree and made by a family furniture business in Brooklyn. The room also showcases stunning views of Brooklyn and Manhattan.patrick e. mccarthy

BSE Global CEO Brett Yormark introduces the company’s new, 70,000-square-foot office space.patrick e. mccarthy

The open layout promotes a more collaborative and comfortable work environment by providing a one-to-one workspace ratio, which means there is enough space in the office for all employees to have their own desks and utilize a common area for a change of scenery.patrick e. mccarthy

A hallway features Brooklyn maps and topography. TPG Architecture captured the authenticity and raw nature of the industrial building by using a refined, raw aesthetic throughout the space.patrick e. mccarthy

The town hall area serves a dual function: operating as a snack pantry and cafeteria while also functioning as a meeting space for small and company-wide meetings with its open layout of conference rooms and bleacher seating. The game room, which is connected to the town hall space, features a combination of classic arcade games and the newest video gaming systems.patrick e. mccarthy

TES One is the artist behind the mural outside of the boardroom. It was inspired by BSE Global’s goal to create memories for fans through great sports and entertainment in world-class venues.patrick e. mccarthy