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Digital Edition
Sports Business Journal issues
Volume 23 No. 40
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So, you’re the new USOC CEO. Now what?

By Abraham Madkour
July 16, 2018
I  don’t envy my friend Sarah Hirshland ’s task as the new CEO of the U.S. Olympic Committee. Restoring credibility to the embattled organization will take great diplomacy and tireless relationship building with two vastly different constituencies: athletes and politicians....
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