Monday, July 16, 2018
Social media exposure puts former athletes on par with celebrity chefs
Athletes have always been involved in the culinary arts. But now, as the food world has exploded and celebrity chefs are as much in demand at the Super Bowl as the players, there are more sports figures on the food scene than ever.
MLB ratings steady, looking to improve in second-half
MLB television ratings have been good — not great — so far this season, but network executives believe the league is shaping up for a huge second half.
Breeders’ Cup triples its efforts to land new sponsors
The Breeders’ Cup is now using three outside agencies — Great Reputations, W Partners and Van Wagner Sports & Entertainment — to sell sponsorships for its annual two-day championship event and qualifying challenge series.
Univision, Dish still at odds over carriage
As Univision enters the third week of its contentious carriage battle with Dish Network, one of the network’s top executives predicted that the start of Mexico’s Liga MX this week and the UEFA Champions League next month will force the satellite company to cut a deal.
Street Soccer has new board, identity
Street Soccer USA, a national nonprofit that uses soccer as a conduit for social change for underserved communities, is relaunching its brand and naming its first national board as it heads into its slate of summer tournaments.