Group Created with Sketch.
Volume 23 No. 34
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

F1 deal with Amazon Web Services part of push to modernize sport

W hen Liberty Media bought Formula One in January 2017, its executives promised to modernize the sport’s business operations, which they believed had been underperforming for years.   F1’s new owners made changes almost immediately, like making virtual signage avail...

Already a Subscriber?



Register for a Free Account

  • View unlocked and archive stories for free like this one
Register For Free
×
UNLOCK THIS ARTICLE &
20 YEARS OF SBJ NEWS
with a one-time email verification.
If you already have an account, click here to log in.