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Volume 23 No. 38
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The fight to get the deals done

The quest to sell the UFC’s and WWE’s media rights featured the top media companies and entertainment agencies going head to head over marquee properties. Here’s how it all unfolded.
WWE’s “SmackDown” provided a tempting target for networks given its broadcasting frequency and avid fan base. Photo: WWE E ric Shanks felt good as he left Fox Sports’ New York office in mid-May. Fox and the WWE had spent two days negotiating a deal that would give Fox the rights ...

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