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Volume 21 No. 30
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Vegas racetrack replacing more seats with boxes

Las Vegas Motor Speedway is continuing to transform its grandstands with more premium seating, as it has decided to repurpose another section into loge boxes after debuting the seating option in the spring.

 

LVMS during the offseason redesigned its four clubhouses and removed some grandstand seats on its Petty Terrace in favor of 82 new loge boxes, which cost about $1,800 per person. The venue, which is one of eight owned by Speedway Motorsports Inc., did not disclose the cost of the project.

 

After experiencing high demand for the loge boxes during the spring race weekend, LVMS is now adding 82 new spots on its Earnhardt Terrace between Turn 4 and the start/finish line.

 

LVMS, which worked with Detroit-based architect Rossetti on its offseason renovation, will announce the latest move this week. The track would not disclose the cost of the project. LVMS had an overall seating capacity of 100,000 before the offseason renovation but has not disclosed the new capacity figure.

 

“The loge boxes were a huge hit during our Pennzoil 400 race weekend in March, and we can’t wait to offer the experience to more than twice as many fans this September,” LVMS President Chris Powell said in a prepared statement.

 

Amenities for the loge box seats include food and beverage (included in the price, with beer and wine), wait-staff service, drink rails, swiveling armchairs and padded seating.

 

SMI gave LVMS a second Monster Energy NASCAR Cup Series weekend starting this season as part of a move that will see it receive $17.5 million in total, or $2.5 million annually, over seven years as part of an incentive package from the city of Las Vegas. SMI maneuvered the second race to LVMS by shifting a date away from sister track New Hampshire Motor Speedway.

 

During SMI’s first-quarter earnings call, SMI admitted that revenue for the spring race was down from a year-over-year perspective, in part because fans in that area can now go to the new fall playoff race as well, but said that it expects LVMS’s profit to be up for the year.