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Volume 21 No. 30
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Power Players: David Wright

Photo: ryan foose

David Wright

Chief Marketing and
Commercial Officer

Minor League Baseball

MiLB has an ambitious goal of expanding annual attendance for the affiliated minors from about 42 million, where it’s hovered in recent years, to 50 million by 2026. To do that, Wright has overseen an aggressive series of new initiatives, including a league-level ticketing deal with Tickets.com, a multiyear Hispanic outreach program called Es Divertido Ser Un Fan, a partnership with artificial intelligence company Satisfi Labs for the development of automated customer service chatbots, and another with technology outfit FIS to develop a new fan rewards program.