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Volume 21 No. 30
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Power Players: Ticketmaster

Photo: Ticketmaster

Jared Smith

President, Ticketmaster North America

Amy Howe

COO, Ticketmaster North America at Live Nation Entertainment

Greg Economou

Head of Sports, North America and Chief Commercial Officer

John Forese

SVP and GM of LiveAnalytics

Ticketmaster

The largest and most dominant player in the ticketing business remains just that. But thanks in part to this quartet, Ticketmaster is pushing forward with new products, such as its digitally based Presence system that tracks the chain of custody of each ticket, among other innovations. Smith (far right) is a 15-year veteran of Ticketmaster who ran point on the company’s deals with major players such as the NFL and NBA, among others. Howe, with the company and parent Live Nation since 2014, has two Ivy League degrees and a business consulting background and has been a key aide to Smith. Sports industry veteran Economou joined early last year and leads many of Ticketmaster’s relationships with teams, leagues and venues. Forese (far left) oversees the company’s still-growing push into data and analytics.