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Volume 21 No. 30
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Power Players: Jessica Gelman

Photo: eric adler

Jessica Gelman

Chief Executive Officer

KAGR

After mastering the internal business of data and analytics for the New England Patriots and parent company Kraft Sports Group, Gelman has sharply expanded the organization’s capabilities through its spinoff, KAGR. Since helping that unit get off the ground in 2016, she has aided a wide array of other sports and entertainment entities, including a partnership with Harris Blitzer Sports & Entertainment. Gelman, also a co-founder of the MIT Sloan Sports Analytics Conference, has been an influential figure in the development of holistic fan profiles that boost revenue not only in ticketing but many other segments of the industry, from concessions to paid content.