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Volume 21 No. 33
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Power Players: Doug Dawson

Photo: kelly alexander photography

Doug Dawson

Vice President, Ticket Sales and Service

Dallas Cowboys

Dawson runs point on ticketing for one of the most popular and valuable brands in sports, and what is by far the NFL’s annual attendance leader with an average of nearly 93,000 fans per game. In addition, he was a key figure in the club’s construction of its new multiyear partnership with SeatGeek, a deal that also covers other events at AT&T Stadium and The Star, the club’s practice facility in Frisco, Texas, and marks the most notable move by any NFL team away from Ticketmaster for primary ticketing.