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Volume 21 No. 30
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Power Players: Kirsten Corio

Photo: jennifer pottheiser

Kirsten Corio

Managing Director, Ticket Sales, Hospitality and Digital Strategy

U.S. Tennis Association

Corio helps lead ticketing operations for tennis’ U.S. Open, a two-week event that thanks to a burst of white-hot fan intensity generates up to $125 million in ticket revenue alone, more than many pro teams do in an entire year. Since joining the USTA in 2016, Corio has helped refine the premium seat and overall seating mix at the USTA Billie Jean King National Tennis Center to simultaneously drive new revenue and keep the Open a must-attend for VIPs while still providing a range of more affordable options. Prior to her move to tennis, Corio spent more than 14 years at the NBA and was a key figure in the development of the team marketing and business operations unit.