Monday, June 4, 2018
Brands seek social influencers with reach, cachet
Danny Kim, already a player in the Washington, D.C., restaurant scene, is an archetype of something every marketer covets: a social media influencer with credibility and followers enough to break through an internet choked with marketing clutter.
Carlos Cordeiro’s moment of truth
Carlos Cordeiro has already arrived at a moment that will instantly and permanently define his legacy as president of U.S. Soccer. On June 13, FIFA will vote in Moscow on which nation will host the 2026 World Cup: either the U.S., Canada and Mexico in a united bid, or Morocco.
NHL, NBA teams pull out all the stops for finals
Teams and concessionaires have moved quickly to up their game for the Stanley Cup Final and NBA Finals, implementing new ways to elevate the fan experience, from pregame entertainment to food and beverage operations.
Arizona has become a case study for the push-pull that comes with major sports facility projects as teams search for public funding and workable sites for new or renovated venues.
First Look podcast: Social influencers
In this week’s First Look podcast, SBJ’s Abe Madkour, Bill King and Terry Lefton discuss our front-page story on brands seeking social influencers.