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Volume 21 No. 30
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‘Good Morning Football’ boosts NFL Experience profile

Two weeks ago, NFL Network’s popular morning show, “Good Morning Football,” moved 10 blocks south, going from the CBS Broadcast Center to the NFL Experience overlooking Times Square.

 

I visited the show’s set last week, where I was able to catch up with NFL Experience President Michael Williams and see how the move has benefited his NFL theme park.

He spoke of the marketing aspect — a “brand extension,” he called it — by having the show produced in his space. But he also said he’s been surprised at how the show has improved NFL Experience’s social profile.

“Our fans and viewers will take that message and act as evangelists to talk about what we’re doing here,” he said. “It’s really amazing how that picked up steam and virally caught on.”