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Volume 21 No. 22
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MLB buzz: Nike taking over for UA; Fanatics' disruption

From the MLB Soft Goods Retail Summit, Boston
While Nike wresting Major League Baseball on-field apparel rights from rival Under Armour beginning with the 2020 season generated the most buzz at the recent MLB licensing summit, the overall themes of change and disruption were hard to ignore, as was the expansion of Fanatics’ grip on sport...

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