Group Created with Sketch.
Volume 21 No. 22
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Sponsors give collective shrug, take wait-and-see approach to new ventures

Sponsorship marketing experts are largely indifferent at the prospect of more pro football. “It may be a good fit for a brand that couldn’t afford the NFL,” said Nick Kelly, Anheuser-Busch InBev U.S. sports marketing head, who noted Bud Light’s heavy investment in the NFL...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...