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Volume 21 No. 13
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Sponsors give collective shrug, take wait-and-see approach to new ventures

Sponsorship marketing experts are largely indifferent at the prospect of more pro football. “It may be a good fit for a brand that couldn’t afford the NFL,” said Nick Kelly, Anheuser-Busch InBev U.S. sports marketing head, who noted Bud Light’s heavy investment in the NFL...
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