Best in Sports Technology
Intel sharply expanded many of its efforts around virtual reality, 360-degree video and artificial intelligence, including new deals with both the NBA and MLB to develop regular schedules of games in VR. The company also reached a large-scale deal with the International Olympic Committee that included new levels of fan immersion during the Pyeongchang Olympics.
A more social take on virtual reality provided LiveLike a way to break through the often-isolating nature of the emerging technology such as virtual reality and tap more fully into the communal nature of sports fandom. The distinct approach has helped bring on top-tier partners such as Fox, FIFA and the French Open.
For many years, teams, leagues and venues have wanted to know who was in the building watching a game, and what was the path of ownership of a ticket before it was used. Ticketmaster’s new Presence digital ticketing system represented the first major effort within the sports industry to begin answering those questions at scale.
Univision Deportes brought new energy into traditional studio-based sports broadcasts with its “teleportation” technology that allowed players to interact live with show hosts while not actually being there, deploying the enhancement during a series of key soccer events.