Best in Sports Media
CBS found success with the boldest on-air moves in the business. It not only hired the well-regarded Tony Romo as the network’s top NFL game analyst, but moved Phil Simms into the studio and picked Brad Nessler (above, right) to follow the legendary Verne Lundquist on SEC telecasts.
Maintaining its position at the forefront of digital media, ESPN put plans in place to launch a direct-to-consumer service, ESPN+. It also showed its marketing might during the College Football Playoff, which posted a huge TV viewership.
Fox opened the 2017 selling season by pledging to “own the fall.” After a seven-game World Series, FS1’s most-viewed month in October as well as NFL and college football gains, the network backed up its predictions with top-notch results.
NBC Sports Group
NBC produced the biggest sporting events in Super Bowl LII and the Winter Olympics, and its “Sunday Night Football” finished the season as TV’s top prime-time show for a record seventh year in a row.
Turner last year reached a three-year multiplatform rights agreement with UEFA for Champions and Europa league coverage for the coming season. It will use those and its portfolio of NBA rights as the pillars of the direct-to-consumer OTT platform it plans to launch this spring, underscoring its standing as one of the most progressive outlets in sports media.