Sports League of the Year
Ladies Professional Golf Association
The LPGA added new title sponsors, such as Guggenheim and Diamond Resorts, and new events as total revenue was projected to increase by 7 percent. Television viewership is on the upswing with a 24 percent increase in 2017 as the LPGA becomes a major global sports property.
Major League Baseball
Another thrilling seven-game World Series, with its first presenting sponsor in YouTube TV, capped a season in which revenue grew for the 15th straight year and topped $10 billion for the first time, fueled in part by strong sponsorship growth and a second large-scale deal with Disney regarding BAMTech.
Major League Soccer
MLS increased attendance for the fourth year in a row while also seeing better television ratings and bigger sponsorship deals — including its $700 million extension with Adidas. Successful expansions in Atlanta and Minnesota also helped to drive the league’s growth
National Basketball Association
The NBA’s impressive run of prosperity continued, as it set records this season for both average and total attendance and saw local and national TV ratings increase. Viewership of last season’s Finals was the highest since 1998.
National Hockey League
The NHL had much to celebrate in its 100th season, including record revenue topping $4.5 billion and the league’s live debut in China and return to Europe. This season brought the unbelievable success of the expansion Vegas Golden Knights.
Two teams in the CFP championship game, a conference record eight teams in the men’s basketball tournament and dominance across the board in Olympic sports have the SEC uniquely positioned at the top of college athletics.