Best in Corporate Consulting, Marketing and Client Services
CAA Sports’ new client wins with Intel and Lyft were impressive, as was Intel’s TOP Olympic deal, followed by the beginning of an esports event strategy for the technology company. The agency’s work with Bose around the NFL sidelines deal has moved the needle on sales and brand perception in a highly competitive category.
Endeavor Global Marketing
In the aftermath of the Endeavor-IMG merger, this group is fashioning the next generation sport and entertainment marketing company, adding branding shop 160Over90. Strong experiential work at big events — including the Super Bowl and the Olympics — along with 30 new clients and development of new events, such as Topgolf Crush, complete the picture.
Breakthrough work for U.S. Bank, 3M, Land O’Lakes and others in the most cluttered of environments — the Super Bowl — highlighted GMR’s year, which also included management of the host committee’s VIP hospitality in Minneapolis. The agency added Aetna, Capital One, Exxon and Rakuten to its client roster and expanded in Europe with the acquisition of agency TRO.
MKTG’s high-level work and comprehensive knowledge of the industry is exemplified through its work for big brands including Toyota, IBM and FedEx, for which it completed a 10-year renewal of the FedEx Cup, the PGA Tour’s largest deal. The addition of Canadian firm S&E Sponsorship Group widens the global footprint of an agency already owned by Japanese marketing conglomerate Dentsu.
Size and scale are difference makers for Momentum, which manages a $4 billion sponsorship portfolio for brands including Verizon, American Express, SAP and Chevron, a big agency-of-record win for the IPG-owned shop. It also recommended and negotiated United’s 15-year, $70.5 million naming-rights deal with USC for the Los Angeles Memorial Coliseum.
Octagon’s branded content and experiences work for MasterCard (#ArnieWould), Bank of America (#MLBMemoryBank) and Delta (“Beyond the Court,” “Arrivals” and “Originals”) introduced new perspectives for clients. The agency entered the media game with the launch of a global media rights consulting division and deployed its Passion Drivers platform around esports and its fans.